About Earth 174

Earth 174 have created a range of instinctively natural skincare and cosmetics which are perfect for people who are concerned about parabens, petrochemicals and synthetic ingredients, ingredient/product traceability and the effect of products on your health and the environment. These product are perfect for people with all types of skin and are especially good for those very sensitive skin particularly those with skin reactions such as rashes, ezcema and skin irritations from chemical other non-natural ingredients. We custom make our products for those people that require special attention. In fact all our products have stemmed from our customers requests, which is the reason they are so popular and people only return to repurchase.

Sustainability is a rapidly emerging issue and the social and economic impact of the products you purchase, as well as the environmental impact of manufacture, distribution and use of cosmetics.

Communities, traceability systems and indigenous raw materials provide you with the best opportunity to support a New Zealand made brand.  We design, create and sell innovative, clinically effective 'caring safe cosmetics' which care for our communities' and  caring for nature with a pure New Zealand edge.

Where to buy our products

We have two stores (117 Victoria St, Wellington & 210 Main Rd, Tawa) and we operate from 4 permanent weekly markets (Thursday Night Market in Lower Hutt, Saturday at Frank Kitts Underground Craft market, Sunday at the Chaffers Marina City Market, and Sunday at the Napier Foreshore Market). As well as these outlets we operate home sales through our Party Planners.

Earth 174's Values

inspire  We are inspired by the energy and effectiveness of nature and want to share this beauty and grace with people.

care  We use ingredients you can trust, reduced and recyclable packaging. Our products are made locally where possible to help you, your local communities and nature.

honesty  You can trust us to be natural and authentic in business and in life.

passion  We operate with passion and flair to create and provide unique and valued customer experiences.

zest  We have drive, energy and a fun sense of humour and appreciate these qualities in people.

Our Belief

We are eco-conscious entrepreneurs who believe they can help the people of the world by providing good honest all natural products.